This Week in Startups - Proof CEO Fleur Heyns on meaningful metrics for measuring environmental impact

"Our entire north star is to direct capital to companies that matter, they matter because they do the right thing and they do it very, very, well." -Fleur Hynes CEO Proof.

Proofs CEO Fleur Hynes had the pleasure of speaking with This Week in Startups Molly Wood on which metrics are most meaningful for measuring environmental impact, and how to know what the real environmental impact is when selecting businesses to invest in, and how Proof helps.

Watch the full interview here: